But at the same time Harris Walz Obviously Hope Style T-Shirt . Sustainable fashion is still ‘only’ a segment on the trade show floor, just as there is only a ‘green’ rack of clothing in fashion stores. In other words: The fashion industry has not yet fundamentally changed – and still operates, for the most part, traditionally: there is a longer supply chain, for example, meaning the sector is not fast nor flexible and fashion cannot react quickly to changes in the market (this became painfully clear during the corona pandemic). The fashion calendar is sometimes seen by fashion professionals as a curse and there has been dissatisfaction for years about the sale culture. It made me wonder: What then is needed for that radical shift? Van de Keuken wrote in his book that more legislation is needed to enforce a healthier food environment. There need to be rules for the food that companies make. “The government has a duty of care to its citizens and must make laws and enforce rules that keep them healthy,” he argued.
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Harris Walz Obviously Hope Style T-Shirt . Now more sustainable legislation and regulations are finally in the pipeline for the fashion industry, something that sustainable experts have been advocating for years. For example, there will be a tougher approach to greenwashing, a strong stimulus for more traceability through the introduction of digital product passports, mandatory sustainability reporting for companies in the form of the CSRD and a directive that forces organisations to address abuses in the area of the environment and people in the supply chain, the CSDDD. But regulation alone is not going to bring about a system change, so the – justified – criticism continues. It doesn’t really force companies to address the core of their business. “Real sustainability news would be if companies were to drastically reduce their production numbers,” Simone Preuss, a journalist for FashionUnited with expertise in sustainability, recently told me. Now, the sustainability efforts of companies are often a drop in the ocean or there is greenwashing. After all, the business model of the companies that communicate about their green efforts is usually at odds with sustainability: making money from selling new stuff and continuously pushing new fashion items to the consumer.
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