Christmas Goat Elf Funny Goat Lover Farmer T-Shirt . It’s the middle of August 2023 and the Danish It-girl brand Ganni is throwing a party to celebrate the last night of Copenhagen fashion week. Cheap Tshirts Store Online Shopping In a room hidden behind a heaving dancefloor, Paloma Elsesser, the curve New York model who opened Ganni’s show hours before, is dominating the karaoke room and creative director Ditte Reffstrup is dancing on the bar. It feels like a celebration from a different era. Independent designers are struggling. The news of Matches Fashion’s closure in March was followed by announcements that the Vampire’s Wife and Mara Hoffman would shut down. Roksanda had filed a notice of intent to appoint an administrator, a fate avoided only by the entrance of a buyer. All offer similarly playful garments and are, in many ways, despite higher prices, Ganni’s peers. But the Danish brand, which Reffstrup took over in 2009 alongside her husband, Nikolaj, has reason to be cheerful.
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Christmas Goat Elf Funny Goat Lover Farmer T-Shirt . The brand is stocked at more than 600 retailers globally and has 70 concept stores across Europe, North America and Asia. The Ganni Girls hashtag, a social media calling card for anyone wearing the brand, has been used more than 111,000 times on Instagram. Laura du Rusquec, the former deputy CEO of Balenciaga, was recently named CEO. In 2017, LVMH-backed investment firm L Catterton bought 51% of the business. Last year, Ganni launched a series of high-profile collaborations that included Barbour, New Balance and Dr Martens and in May this year a line in collaboration with Elsesser. If you haven’t heard of Ganni, you have probably seen it. For several years it has been the choice brand of a certain well-heeled young professional, offering easy-to-wear, feminine garments that can be worn at the office and for the bike ride in, or to dinner out afterwards. They represent the sartorial side of the Scandimania that took over our lives in recent years, from TV to baked goods and furniture.
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